PRESSIUS RELEASUS

February 25, 2010 - Cincinnati, Ohio - Cincinnati ad agency, The Creative Department, announces its newest Addy Awards and admiration for all the winners.

The agency shared the awards with three happy clients.

PackDev, the packaging design division of Procter & Gamble won a Silver in the poster category. The client had asked for a poster to inspire creativity within its people, so the agency responded with a digitally enhanced photo of a hand squeezing the trigger of a generic bottle of cleaner. Spraying from it, right toward the viewer, was not liquid, but a busy, bobbling cloud of tiny light bulbs.

Macy’s claimed a Silver Addy for interactive media. The huge, multi-media site serves as an online guide to new employees, teaching them through text, voice and animated visuals what to expect, how to dress and how to succeed.

The Center for Holocaust & Humanity Education received an Addy for its moving public service video. Written, directed and produced by the Creative Department, the piece features interviews with Holocaust survivors intercut with footage from the period.

“That one was a particularly emotional win for everybody,” said Lauren Anderson, partner and creative director at the agency.

Anderson went on to describe an emotional attachment to the awards show, itself, and commented on how it felt to bring home so few statuettes after being a consistently big winner in the past.

“Numbers are not what the show is about,” Anderson explained. “It’s about honoring good work, whether it’s yours or your peers. We’ll always support the show and encourage the creative spirit it inspires.”

Founded in 1992, the Creative Department is an ad agency that has built business by breathing life into brands and framing communications in delightfully compelling ways—whether traditional, interactive or guerilla. Their rebel band of 26 (and counting) highly creative individuals includes creative directors, brand directors, writers, art directors, production artists, project managers, designers and interactive marketers and developers. Their now-bursting portfolio includes initiatives within several divisions of Procter & Gamble, image campaigns for LexisNexis and i-wireless, website launches for Medpace and Union Institute and University as well as stirring up the local marketplace with Busken Bakery, Yagööt and The Party Source. For more information, please visit their award-winning website at www.creativedepartment.com (unless you find shower scenes disturbing).