News for and by Ad Agencies from the world of Advertising, Marketing, Branding and Design.

Cleveland businesses see marketing value in Pinterest

February 21, 2012

Consumers from all around the globe using Pinterest more often, and businesses are realizing the social media platform could also help their Cleveland marketing efforts.

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Federal, Midwestern groups strike against marketing violations
February 17, 2012

Marketing companies that try to win over consumers by calling their phones and sending automated text messages to their mobile phones could see increased regulations from local and federal regulators.

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Lexington marketing agency succumbs to Linsanity
February 17, 2012

With a branding makeover, one Lexington marketing agency is showing its love for a basketball team far from its home state. Or rather, for a specific basketball player on the New York Knicks.

Cornett Integrated Marketing Solutions...

Las Vegas loyalty marketing deal has ties to Indiana

February 16, 2012

Casino-hotels in Indiana, as well as Nevada, Iowa, Mississippi, Missouri and Colorado are about to hit the marketing jackpot, as MGM Resorts International and Ameristar Casinos recently...

Butler adopts new mascot, ramps up social media marketing

February 16, 2012

Indiana marketing is about to get cute and cuddly, as Butler University recently announced that its live mascot, Blue II, has taken a puppy named Trip under his...

Bridge reopening a boon for Indiana, Kentucky businesses
February 15, 2012

A bridge closure that had created marketing challenges for companies in and around New Albany, Indiana, and Louisville, Kentucky, may soon be coming to an end.

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Ohio marketing pays off
February 15, 2012

A recent state tourism advertising campaign run by the Ohio Department of Development's Office of Tourism in 2011 has already started bringing in profits. The strategy targeted out-of-state residents who could easily drive to Ohio for an...

Chipotle advertising trades movie and computer screens for a silver one

February 14, 2012

On Sunday, a farmer shared the screen with this year's Grammy winners, as a short film/commercial for the chain restaurant Chipotle made its national television debut.

The short, which centers on the company's branding of "...

Seeking growth, Indiana Rail Road Co. overhauls marketing department

February 14, 2012

The marketing and sales department for the Indiana Rail Road Company is about to be overhauled, as founder, CEO and president Thomas Hoback works to "extend its 26 years of double-digit growth."

To achieve that goal, the...

Indiana marketing students put their skills to the test
February 10, 2012

An Indianapolis-based company recently worked with marketing students at Indiana State University to give the budding marketers a chance to try their skills in the real world.

The school's Office of Communications and Marketing...

Marketing firm aims to deepen ties between consumers and Columbus businesses
February 09, 2012

A Columbus marketing company that specializes in consumer loyalty unveiled a new mobile rewards application for businesses in the area.

SparkBase's...

Kentucky bourbon marketing takes a flight overseas

February 08, 2012

Bourbon is one of the iconic American drinks, and whiskey-makers in Kentucky are working to expand their market by pouring more money into international advertising.

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Web development company in Indiana wants to increase businesses' sales

February 08, 2012

Many small businesses struggle with search engine optimization and making their websites easily navigated, and an Elkhart, Indiana, web design company wants to help them.

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Ohio researchers discover McRib's marketing secret
February 07, 2012

University of Dayton marketing researchers may have determined what makes McDonald's famed McRib sandwich so popular, and it's not the sauce, the...

Kentucky breweries' marketing gets back to 'brewgrass' roots
February 06, 2012

Local beer brewers in Danville, Kentucky, have found a new marketing angle to draw in tourists and compete with the state's bourbon market,...

Marketing campaigns convene on Indianapolis ahead of Super Bowl
February 03, 2012

Indianapolis has been preparing for the arrival of New England Patriots and New York Giants fans for Sunday's Super Bowl, and marketing agencies around the country have also spent a lot of time getting ready.

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Ohio State, Huntington National seal $125 million deal

February 02, 2012

In a partnership resulting in a $125 million commitment to developing Columbus' University District and OSU Medical Center, Ohio State University and Huntington National Bank recently announced a marketing and development deal.

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University of Akron crowd sourcing its marketing decision

February 01, 2012

Perhaps in an attempt to drive up public engagement rates, the University of Akron is asking for input on which television ad it should pick to air in Northeast Ohio during the Super Bowl.

The slot is a part of the school's "...

Marriott ramps up Louisville marketing ahead of Kentucky Derby
January 31, 2012

As horse racing fans prepare to make the pilgrimage to Louisville for the Kentucky Derby, local hotels are working to make their rooms the most popular place to stay. Louisville Marriott Downtown ...

Ohio-based Wendy's turns to marketing as comeback strategy
January 30, 2012

Wendy's, which last year consolidated its world headquarters in Dublin, Ohio, recently promised that it would be working to take back market share lost to...

Artists get some help with Kentucky marketing program
January 27, 2012

A common stereotype of artists is that most of them are starving, because they can't get anyone to pay for their work. Kentucky is working to break that stigma by offering marketing programs to local professional artists.

The...

Louisville company marketing its brand as a breakfast spot

January 26, 2012

A subsidiary of Louisville, Kentucky-based Yum Brands Inc. is undergoing a branding effort by redeveloping its menu, USA Today...

JobsOhio plan includes state marketing
January 25, 2012

A program proposed to improve jobs training, bring in and retain more businesses and promote the state of Ohio through marketing campaigns is currently being fleshed out by Governor John Kasich,...

To fill out enrollment numbers, Ohio University turns to marketing
January 24, 2012

In recent years, college applications have been flooding Ohio University's admissions offices. Part of the reason could be a revamped marketing strategy that includes targeting out-of-state, transfer and international students,...

Indiana State Fair exhibit to market soybean industry
January 23, 2012

An exhibit that will open for the Indiana State Fair aims to show consumers - many of whom have no connection to agriculture - how Indiana farms work today, and will also provide some insight and exposure for the state's soybean growing...