Seeking growth, Indiana Rail Road Co. overhauls marketing department

The marketing and sales department for the Indiana Rail Road Company is about to be overhauled, as founder, CEO and president Thomas Hoback works to "extend its 26 years of double-digit growth."

To achieve that goal, the IRRC is realigning positions and assignments in the department, having one employee focus on coal and energy marketing while another specializes in business development. Another person will be the go-between for the company and its connecting carriers. 

"I've never before seen us at the threshold of such diverse and significant new business opportunities," Hoback said in a statement. He added that the company would not be seeking to change its "uncompromising commitment to serve our existing customers with the precision they expect and deserve. They're the backbone of our franchise."

Outside of the Midwest, other companies are also refocusing how their marketing and advertising efforts affect the overall performance of the organization. The New York Post reports that the head of NBC Entertainment, Bob Greenblatt, will be working to remove unnecessary positions in the promotions, publicity and marketing departments.